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Activewear, athleisure, party and beach for gals who get it ALL done EVERYDAY.

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on layering. part one: above the waist.


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on layering. part one: above the waist.

Jen McGowan

there’s a formula for everything under the sun, so why can’t there be a simple formula for layering so we can all look like a real live human “Pin” that’s been “tried” “saved” and “shared” instead of looking like a Glamour “don’t” with the black rectangle across our eyes?

When you’re a little kid, layering is simple as it’s being suggested to you for matters of practicality; specifically warmth and comfort, as opposed to anything resembling fashion aspiration.


your mother called.

she wants you to wear a coat. make mom happy.

So why, for the love of God, when I attempt to layer in the name of fashion, style and self-expression do I end up looking less like Alexa Chung (desired result) and more like Joey when he wore all of Chandler’s clothes?


“could i be wearing any more clothes?”

I did some research, spent time in reflection, spoke to several experts in their fields and arrived at a few conclusions that i am going to employ this fall and winter in the name of successful layering. if you see me on the street, please let me know how i’m coming along.

The first conclusion is this: success begins at skin level. That means avoiding nipping-out at all costs.

nippage i can talk about because it’s pretty straightforward and out there (all puns intended all the time). you need to RUN to the drugstore and get Heidi Klum’s silicone nipple covers. RUN, woman! unlike those gawd-awful chicken cutlets of yore, these 50-cent piece size jobbies stick on through sweat, ocean swimming and shower time. they’re a godsend when worn on their own (sans bra for those who are in the mini boob club like me) and they make a good bra even better. did the inserts come out of your bathing suit or sports bra? nipple covers! are you attending an event at an ice hotel? nipple covers!


99 problems but nippin’ out ain’t one.

so zen. so smooth.

The second conclusion comes with giving yourself permission to bare arms as both the leaves and temperatures drop. A sleeveless top or cami after Labor Day? Yassss, kween. get over both rhyme and reason and wear a damn tank top under a blazer! live a little! still chilly? add a lightweight scarf of the infinity kind. your mother called? and told you to put on a coat? make it a fun coat, like a fuzzy leopard one and if it’s all too much or too bulky to drive around in, utilize the dry cleaning hangers in your car. hang your fuzzy coat on a good sturdy hanger from one of the dry cleaning hooks in your backseat, crank the heat up and slip the coat on once you’ve reached your destination.


base layer hoodies = instant street cred.

try this look when you anticipate mixing with millennals.

while we laugh in remembrance of Joey’s excessive layering of Chandler’s clothes, Balenciaga is making bank with their $9K version of his many layered parka.

So who gets the last laugh?

the urban sombrero as worn by Elaine Benes and Smokey The Bear’s hat as worn by Pharrell Williams.

the urban sombrero as worn by Elaine Benes and Smokey The Bear’s hat as worn by Pharrell Williams.

spread the word & share the love!


Jetty Betty AKA Jen McGowan


free clothes?

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booking fall & holiday pop-up shops now:

why host?

try everything on and get stylist tips & tricks in your home. A more intimate and social approach to shopping that keeps busy women looking 100%.

how does it work?

host a trunk show & invite your friends, we’ll email a save the date and send a personal invite to your guest list.

earn major discounts or support a worthy cause and raise awareness by hosting your event in aid of a charity and we’ll donate too!

get private exclusive offers tailored to your event and enjoy a picture perfect party with Jetty Betty. Get in touch and let’s start planning!